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How Important Is Targeting in Lead Generation?
There are many excuses for why people don’t spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let’s look at the excuses (and, yes, they are excuses)...
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Are Marketers Missing the Social Media Boat?
Business Week recently ran an article on how Nintendo has “given up control” of its marketing message in promoting its Wii gaming console. The article focused on how Nintendo was going where their...
View Article3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts. In an early...
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